Revised Offer That Sealed the Deal
MFE’s final takeover push followed a revised July offer, which boosted the share exchange ratio from 0.4 to 1.3 MFE A shares per ProSieben share, while leaving the cash portion steady at €4.48. That tweak raised ProSieben’s overall valuation to about €2.01 billion ($2.4 billion) and triggered a 12% surge in the broadcaster’s stock.
Building a Cross-Border Media Titan
MFE said the tie-up will unlock fresh opportunities in advertising, technology, and data, while creating synergies across its five core European markets — Germany, Austria, Switzerland, Italy, and Spain.
Habets emphasized that the combined entity now reaches 210 million people across these countries. “We will work closely to identify collaboration opportunities and align our vision for the future,” he said.
ProSieben underscored its commitment to pushing the digital transformation of its entertainment portfolio, with particular focus on Joyn, its streaming platform that posted double-digit growth in German-speaking markets during the first half of 2025.
