The Competition and Markets Authority (CMA) expressed its elation, stating that Microsoft’s agreement to transfer streaming rights to Ubisoft was a “game-changer” with the potential to revolutionize the landscape of the cloud-gaming market. Sarah Cardell, the esteemed Chief Executive of the CMA, emphasized, “With the sale of Activision’s cloud streaming rights to Ubisoft, we’ve ensured that Microsoft cannot exert an undue grip on this crucial and rapidly advancing sector. As cloud gaming gains momentum, this intervention guarantees consumers more competitive prices, enhanced services, and an expanded array of choices.”
The merger had initially faced a setback, with Microsoft and Activision announcing in July that the deadline had been postponed by three months to October 18. The UK regulator revealed its decision in April, highlighting that Microsoft had now satisfactorily addressed the concerns that had loomed over the deal.
Ubisoft Steps in as an Independent Third Party
Ubisoft’s newfound role as an independent third party enables the company to supply Activision’s games to all cloud gaming service providers, including Microsoft, heralding a post-merger gaming landscape reminiscent of the pre-merger era. The conditions imposed by the CMA demand that Microsoft offers the streaming rights to Ubisoft at a price no higher than the wholesale rate for digital downloads and retail sales of PC and console versions of the same content, whichever is less costly.
