A Growing Reckoning for “Health Halo” Marketing
The Nestlé Breakfast Essentials lawsuit underscores a broader consumer backlash against “health halo” branding—the practice of presenting sugar-heavy products as nutritious through selective marketing.
As consumers become more label-savvy and regulators tighten oversight, industry giants like Nestlé may face mounting legal and public pressure to ensure that what’s marketed as “essential” actually lives up to its promise.
