Paramount Global has asked a New York federal court to dismiss a class action lawsuit claiming it unlawfully shared user data from its Paramount Plus streaming service with third parties like Facebook and TikTok. The lawsuit, filed by California resident Victor Cho, alleges violations of the federal Video Privacy Protection Act (VPPA).
Paramount contends that Cho’s claims lack merit, asserting he failed to prove the company “knowingly” disclosed personal identifying information. Paramount argues that while Cho claims Facebook receives user data linked to unique IDs, he has not demonstrated how this information reveals any personal details from public profiles.
The company further claims that Cho consented to data sharing through Paramount Plus’ privacy policy, which complies with VPPA standards. Paramount asserts that its privacy policy clearly allows users to opt out of targeted advertising and was presented during account creation.
Additionally, Paramount argues that Cho named the wrong defendant, as Paramount Plus services are provided by CBS Interactive Inc., not Paramount Global. Paramount also asserts that its records show Cho signed up for Paramount Plus in August 2024, two years after the alleged tracking tool, Meta Pixel, was removed from its video pages.
