PepsiCo’s Strategic Play for the Future
For PepsiCo, this acquisition isn’t just about adding another beverage to its lineup—it’s about staying ahead in an industry where consumers are increasingly prioritizing wellness over tradition.
“We’ve been evolving our food and beverage portfolio over many years, innovating with our brands in new spaces and making disciplined, strategic acquisitions,” said PepsiCo CEO Ramon Laguarta. “More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness. Poppi is a great complement to our portfolio transformation efforts to meet these needs.”
The move aligns with PepsiCo’s broader strategy of “reorienting” its portfolio toward products that meet changing consumer preferences. The company noted that Poppi has not only tapped into the wellness trend but also built a strong cultural movement, solidifying its capacity for continued growth.
“When I created Poppi in our kitchen, it was fueled by a desire to create a better-for-you soda,” said Allison Ellsworth. “We never imagined how many people we could reach through hard work, determination, and a clear mission to create a functional soda that stands the test of time. We can’t wait to begin this next chapter with PepsiCo to bring our soda to more people.”
