Philip Morris International said it expects stronger earnings this year, projecting profit growth that tops Wall Street estimates even as competition intensifies in the fast-growing nicotine pouch segment.
The tobacco group, which markets Marlboro cigarettes outside the United States and is expanding into smoke-free products, forecasts adjusted earnings per share growth of roughly 11% to 13% in 2026. That outlook is above analyst expectations and signals confidence in demand for alternatives to traditional cigarettes.
Zyn Nicotine Pouches Remain Key Driver
A major contributor to the company’s performance is Zyn, its flagship nicotine pouch brand. U.S. shipment volumes rose 19% in the fourth quarter, reflecting continued interest in oral nicotine products.
Revenue from the brand dipped during the period, as promotions and discounts were used to support sales and protect market share. Even with those measures, Zyn remains far ahead of rivals, according to company executives.
Chief Executive Jacek Olczak said competitive gains by other brands may prove temporary. He added that updated versions of Zyn are in development, pending regulatory approvals, to strengthen the brand’s position.
