A Luxury Saga That’s Far From Over
Prada plans to finance the acquisition with €1.5 billion in new debt, signaling its bold confidence in the long-term value of the Versace brand. Analysts say the merger could elevate Prada’s global profile to rival French titans like LVMH and Kering, while reshaping the competitive dynamics of the luxury fashion industry.
As the fashion world watches with bated breath, the house that Gianni built begins a new chapter—rooted in Italian flair, propelled by Prada’s powerhouse infrastructure, and primed for a rebirth on a global scale.
