Regulatory approval remains a key hurdle, though the companies have not disclosed specific authorities involved. The deal is expected to reach settlement by the end of 2025, barring any unforeseen obstacles.
Potential Pitfalls and Break Fees
If Just Eat accepts a competing bid, it must pay a €41 million termination fee. Conversely, if the acquisition fails due to regulatory roadblocks, Prosus will owe Just Eat a hefty €410 million break fee.
Russ Mould, investment director at AJ Bell, noted that Prosus is betting heavily on its AI expertise to revitalize Just Eat’s post-pandemic growth strategy. “The online food delivery boom during COVID gave way to harsh realities once lockdowns ended. Just Eat had to reassess its trajectory, cut costs, and streamline operations. Prosus is banking on its technological edge to reignite that momentum.”
With billions on the line and an entire industry watching, this acquisition marks a pivotal moment in the ongoing battle for food delivery supremacy.
