Competitive industry
The market includes global leaders such as Procter & Gamble and Kimberly-Clark, alongside regional brands and smaller manufacturers. Companies compete on price, comfort, sustainability, and new features.
Frequent product launches and marketing campaigns keep the space active, with brands looking for ways to stand out.
The bottom line
Diapers may seem like a basic household item, yet the industry behind them is evolving quickly. Growth is tied not only to demographics but also to changing expectations around health, convenience, and environmental responsibility.
With greener materials, smarter designs, and expanding online access, the everyday diaper is becoming more advanced — and more central to a market expected to exceed $130 billion within the decade.
