The comments on future price increases come a day after Apple hiked the cost of its music and video streaming services for individuals from $9.99 per month to $10.99, and the family plan from $14.99 to $16.99 per month, CNN reported. YouTube also recently raised its premium family subscription from $17.99 per month to $22.99, per TechCrunch.
Ek also took to Twitter on Tuesday, accusing Apple of putting competitors at a disadvantage. Elon Musk replied to his tweet and suggested Apple’s approach was “concerning.” It comes amid Spotify and Apple’s long-running dispute over the iPhone maker’s App Store rules.