Why Thoma Bravo Is Betting Big
Thoma Bravo senior partner A.J. Rohde highlighted the value of PROS in today’s volatile marketplace, where data-driven precision has become survival fuel. “Customers depend on PROS’ AI-powered pricing to capture demand at razor-sharp price points,” Rohde said. “With our operational expertise and track record, we can accelerate PROS’ growth and market reach.”
Once the acquisition closes, PROS will delist from the New York Stock Exchange, stepping off the public stage into private equity’s domain. The transaction is slated to finalize in the fourth quarter of 2025, pending shareholder and regulatory approvals.
Legal Heavyweights at the Helm
On the deal frontlines, Thoma Bravo leaned on a Kirkland team led by corporate partners Corey Fox, Brad Reed, and Cole Parker, alongside debt finance partner Brian Ford and executive compensation partners Michael Falk and Lany Villalobos. PROS turned to DLA Piper, where partners John J. Gilluly III, Jeffrey Scharfstein, and Brent Bernell guided the company through the process.
As the ink dries on this Thoma Bravo $1.4B PROS Buy, industry insiders are left watching closely—this isn’t just a financial play. It’s a bet on AI as the driving force reshaping global commerce.
