Viewers on X can contribute multiple views upon rewatching, unlike traditional cable broadcasting. In comparison, Fox News’ posts about the debate received significantly lower view counts, highlighting the divergent viewer behavior.
Tucker Carlson X Interview generates revenue
Tucker Carlson’s interview has implications beyond viewership numbers. It will potentially impact his earnings. While estimates vary, X’s revenue-sharing scheme and advertising deals could significantly boost Carlson’s income.
Tucker was recently fired from Fox. Carlson’s Fox show drew about 3.3 million viewers on average.
Carlton’s X show could rake in more than he earned at Fox News. He was reportedly paid more than $20 million per year before he was forced out.
Estimates for how much the X show will earn vary. It’s been suggested he could net $4 for every one-thousand-views. That means the Trump interview earned close to $1 million.
The interview’s performance could also signal a revival for X, which Elon Musk aims to monetize despite falling advertising revenue.
