The platform posted an alert on the page explaining its decision to disable reviews. This came after over 145 comments had already gone up on the page.
“This business recently received increased public attention, which often means people come to this page to post their views on the news,” Yelp said. “While we don’t take a stand one way or the other when it comes to this incident, we’ve temporarily disabled the posting of content to this page as we work to investigate whether the content you see here reflects actual consumer experiences rather than the recent events.”
Yelp Leadership Speaks Out
Yelp president of operations Noorie Malik also commented on the matter. Malik explained that if there is a spike in unusual activity—such as fake reviews—Yelp’s moderators will step in.
“For Yelp to remain a useful resource to the community, reviews must be based on a genuine, firsthand experience with the business,” said Malik.
The McDonald’s franchise also faced backlash for Trump’s visit to one of its outlets. Via an internal memo to employees, the company responded by saying,
