In Blocking Ad Blockers, Facebook Misses the Point

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This story is brought to you by AdClear via the USA Herald Platform

A recent revelation has been online advertisers acknowledging public disapproval of their strategies. They’ve stated that they will need to make the ad experience rewarding for the consumer. They’ve also mentioned that it will take time to change things, yet they deride and punish ad blocker users with paywalls or content restriction. The usual suspects have been news sites or content aggregators, like Forbes or Wired. Now the big dogs are involved. Facebook is now claiming that their ads are unblockable.

Facebook has tried to make their ad experience less noticeable. For some time now, users have seen ads for companies whose pages a few friends like rather than one that relies solely on targeting, but it’s only putting lipstick on a pig. None of these ads are the revolutionary user-friendly experiences that advertisers have alluded to creating. In an ideal world where Facebook’s unblockable ads have permanence, this would only reset the bounds of the argument and allow users to once again become frustrated.