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International May 23, 2021 4 mins read

Apple CEO Tim Cook Testifies in Epic Games Court Battle

International ı By Jackie Allen

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Apple CEO Tim Cook testified Friday in the anti-trust suit filed against the firm by Epic Games. The game-maker's wildly popular Fortnite has 350 million registered users and over 133 million downloads on iOS.

The bench trial is being presided over by U.S. District Judge Yvonne Gonzalez Rogers who will decide the case.

His testimony was done via call-in audio. Aggressively questioned about the iOS App Store, and Apple’s business practices Cook maintained his cool. He answered questions about competition, data, privacy, and China. When asked if he knew about the App’s store's billion-dollar gaming streaming services, he says, “Somewhat; I’m not a gamer.”

Epic Games was trying to bypass the 30% fees Apple charges to game developers by updating the  Fortnite iPhone app, so gamers could directly pay Epic. In response, Apple pulled Fortnite from the App Store. Then Epic launched a “FreeFortnite” ad campaign. And filed suit against Apple.

Apple CEO describes profit guessing game

Cook aggressively defended the App Store as an “economic miracle.” But he also insisted that the tech giant had no idea how much profit the store platform makes. And claims  Apple has no idea how profitable it is. It’s not that they are trying to hide the numbers, by not releasing them.... they really don’t know how much it is making.

“It’s not a separate, stand-alone feature. It’s a feature of our devices. So we don’t have a separate profit and loss statement for the App Store,” Cook said in testimony. 

Emails of Apple executives show that Apple executives had, in fact, talked about the large profitability of the App Store. Cook says those numbers weren’t “fully loaded” and could not be used to make business decisions.  He finally acknowledged the App Store was profitable. When questioned about how he knew, Cook said blandly that  “We have a feel.”

Analysts have estimated the App Store could make up as much as 30% of Apple’s services division, which posted revenue of $16.9 billion for the March quarter. The suit is a big deal because a ruling against Apple on fees could slow its sales growth.

Monopoly or not?

Cook said the App Store provides a massive audience for developers and is streamlined, secure, and convenient for consumers. “We always put the user at the center of everything,” he insisted.

Noting the 1.8 million apps on the service and almost 2 million people working in the “iOS job economy” Cook testified that Apple was largely responsible for the boom. The iOS operating system has a 30% market share in the U.S. And 15% of the global market where Android has the larger share.

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Jackie Allen
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Jackie Allen

Jackie is a freelance journalist and technology geek. She worked as a telecom project director for AT&T and BellSouth. Before joining the USA Herald she has written books, articles, blogs and whitepapers. Her clients include Samsung and other technology companies.

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