However, generative AI will supercharge these abilities, enabling campaigns and their supporters to produce eerily convincing fabrications.
Audio and visual deepfakes
Replicating a specific person’s voice in a convincing manner was a near-impossibility just a few years ago. Even the most talented impressionists could only get close.
Today, companies like Respeecher can analyze mere minutes of someone’s voice to generate a convincing sonic clone, capable of saying anything.
While computers alone may not yet be capable of producing visually convincing videos, skilled editors can enhance AI-generated content to create something that appears entirely authentic on a small screen. Given the relentless growth of computing power, it’s only a matter of time before AI text-to-video platforms can seamlessly deceive viewers.
The experts and companies in this field unanimously agree that the most effective way to combat the damage caused by deepfakes is for the industry to adopt proactive standards. And use “passive” methods for analyzing media to uncover generative AI markers.
