Alphabet Explores HubSpot Acquisition: Potential Boost for Google’s Growth 

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And it could fuel growth in Google’s cloud computing segment, intensifying competition with key rivals such as Microsoft and Amazon.

Anti-Trust Issues 

The acquisition might be a tough sale in the heightened regulatory oversight of technology in the Biden administration.

There are still anti-trust issues to be worked out. But Alphabet would most likely leverage the acquisition by showcasing competition and challenging the dominance of players like Salesforce and Microsoft. 

growing emphasis on artificial intelligence across various sectors, Google’s expertise in this domain could further augment the value proposition of a potential merger.

While regulatory challenges and uncertainties loom large, Alphabet’s pursuit of growth through strategic acquisitions underscores its commitment to maintain market leadership.