He added, “Now, with the addition of Alexa Custom Assistant, it allows us to add even more flexibility for those auto manufacturers to add it in and build it in moving into the future.”
Fiat-Chrysler Automobiles (FCA) is reported to be the first company to use Alexa Custom Assistant. However, the company is yet to release the exact date of the introduction of the new feature and which model will get it first.
Amazon isn’t the only technology company that sees the automotive industry as a crucial source of revenue.
The e-commerce giant faces tough competition from Apple and Google that are also looking for ways to urge vehicle manufacturers to integrate their technologies into in-car infotainment systems.
Google earlier announced it would make the Android software available to firms searching for a shortcut to the land of user-friendly infotainment systems.
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