Amazon Allows Automakers Use Alexa To Build Their Own Digital Assistants


Amazon unveiled Alexa Custom Assistant, a new feature that provides automakers the ability to build and integrate their own digital assistants into their vehicles.

Amazon’s presence in the automotive industry has been growing in recent years. This new feature enables carmakers to develop their own digital assistant, built on the company’s Alexa voice-enabled technology.

The cost to develop an intelligent assistant using the service will vary depending on the device or vehicle, customer use cases, and language requirements, according to Amazon.

The e-commerce giant said the cost to create a digital assistant utilizing its service varies depending on the requirements mentioned above.

Companies that would decide to use the Custom Assistant tool kit will have the ability to personalize the technology by selecting unique wake words, choosing different voices, and either adding or removing features depending on the type of car.

“The real way that you’re going to want to interact with a voice assistant in your car is to have it built-in,” Dave Limp, Amazon’s top hardware exec, told CNBC. “It just takes time to do that.