As this fourth quarter plays out, the tech company is projecting an optimistic vision for what’s to come. According to CEO Tim Cook, Apple’s prepared itself for the projected boom in sales that will happen during the holiday season.
The products in particular that carry a strong expectation of success include environmentally friendly Apple Watches, along with the coveted iPhone 15. Cook also cited Apple’s various services as ongoing winners for the company.
A critical juncture for the tech industry
This year, numerous tech companies opted to lay off employees, implement hiring freezes, and otherwise trim their overhead costs by a significant extent. There’s currently no indication of this trend changing anytime soon.
Amid the rise of inflation, the tech industry has to consistently ascertain how to stay ahead of the curve, keep customers coming back, and avoid losses. In the case of Apple, the popularity of its products, branding, and subscription services objectively carry weight in the market.
