Apple is trying to funnel consumers looking for financing options on Apple products to Apple Card to build out the card’s user base.
Naturally, the debut of new products and the ending of the Barclays partnership is designed to push more Apple customers to sign up for the Apple Card.
The tech giant launched the Apple Card just over a year ago. Ever since, it has been consolidating its financing offerings under the card, ever. Winding down the Barclay partnership was a necessary part of the plan.
Apple is planning to add more financing options for Apple products. And plans on giving consumers more reasons to sign up for an Apple Card, as well as encouraging cardholder customers to use their cards more.
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