But that’s not all. Customers can get free gifts every day of the year – not just at birthday time.
“Since we all only have one birthday a year, the retailers are giving away gifts that members of Birthdayclub.org can use anytime of the year. We call them Any Time Gifts.” Says Auer. “It’s the no strings attached – totally free – concept that is revolutionary,” explains Auer. “And the retailers are catching on quick and customers are loving the concept as well.”
“We teach local businesses there is a big difference to the customer between “gifting” and “discounting”. Only the best businesses can gift first and take the risk away from the customer. When you gift a customer, you are serving first and selling later. BirthdayClub.org members are generous in leaving reviews and building the merchant’s online reputation. Today, online reviews, especially Google reviews, give our local businesses a massive competitive advantage far outweighing the cost of “gifting” to earn a new customer.”, Anthony stated.
