Confusion Among Fans and Consumers
According to the lawsuit, online searches for “Breezy Bowl” now display both the swimwear brand and Brown’s tour, creating side-by-side results that have already sparked confusion on social media.
The complaint further highlights that Brown’s official Breezy Bowl after-party will be held at Miami’s LIV Nightclub — the same venue that hosted one of Breezy Swimwear’s fashion shows.
“Defendants’ larger promotional footprint threatens to swamp plaintiff’s goodwill,” the company alleged. “Monetary damages alone cannot remedy the erosion of Breezy Swim’s identity.”
Protecting the Brand
Breezy Swimwear argues its marks have developed “strength and secondary meaning” through media exposure and brand recognition. The lawsuit claims that Brown’s celebrity and Live Nation’s promotional machinery risk flooding the market with a confusingly similar junior brand, undermining the credibility Breezy Swimwear has built.
The company is asking the court for an injunction to bar the defendants from using the word “Breezy” or any variations tied to its brand, in addition to monetary damages.
