Parents Claim Deceptive Marketing and Violations of Consumer Law
Barton and Fahrnkopf are seeking to represent a class of California consumers who purchased the affected products. Their suit accuses Colgate of engaging in unfair and deceptive business practices, false advertising, and violations of the Consumer Legal Remedies Act.
“The colorful packaging and ‘natural’ promises were designed to build trust among parents,” the complaint alleges, “but behind the friendly branding lies a product that may expose children to harmful contaminants.”
Representatives for Colgate-Palmolive and the plaintiffs were not immediately available for comment.
The proposed class is represented by Naomi Spector of KamberLaw LLP, while counsel for Colgate has yet to be disclosed.
A Growing Concern Over Safety in Children’s Products
The lawsuit comes amid heightened scrutiny of heavy metals in consumer products, especially those aimed at children. Regulators have increasingly pressured companies to adopt stricter testing protocols and transparency measures to ensure product safety.
If the claims hold, this case could become a major reputational test for Colgate, a brand long associated with family oral care. The outcome could ripple across the industry, forcing companies to reassess ingredient sourcing and manufacturing standards — before “safe for kids” becomes a phrase too dangerous to believe.
