Consumer Protection Issues To Watch In 2024: FTC’s Vigilance Rises

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Mary K. Engle of BBB National Programs warns of an AI-driven future exacerbating dark pattern challenges. “The rise of artificial intelligence technologies that could be used to manipulate content is likely to make the issue even more prevalent in the coming months and years.”

As we plunge into 2024, the battlefield of consumer protection appears set for an intense showdown, with regulators and industry players locked in a dance between deception and defense.