How Big Is Zillow’s Reach?
Zillow’s audience and scale are enormous: an estimated 160 million homes in its database and 2.4 billion visits in Q1 2025 alone—numbers that explain why control of images and listings on the platform is so contentious.
What Happens Next—and What It Means For You
- For photographers/creators: Keep tight licenses, watermark policies, and DMCA takedown strategies. Lawsuits like this reinforce that clear chain-of-title and explicit platform permissions matter.
- For landlords/property managers/agents: Verify you have rights to every photo you upload or reuse—especially if content came from a prior listing service or vendor.
- For consumers: The outcome could affect what photos you see, where you see them, and how quickly listings syndicate across portals. If courts curb reuse, some pages could look leaner—but creators would be better protected.
🛑 It should be noted that the assertions in CoStar’s lawsuit are merely allegations and have not been proven in a court of law.
