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Cryptocurrency exchange Binance redesigned an emoji on Twitter, following a vociferation from users who said it resembled a swastika. 

Twitter sometimes allows users to design their own emojis to include in hashtags in order to market themselves. For instance, Binance shared an emoji for several hashtags, including #Binance, #BNB, and #BitcoinButton.

The emoji for these hashtags depicted a block with Binance’s logo surrounded by four pixelated arms each bent at a right angle, similar to the swastika symbol.

Twitter users were quick to pick up on its resemblance to a swastika. “The new Binance logo is a literal swastika emoji,” one user wrote.

Other users highlighted the significance of the day Binance chose to launch the emoji: Apr. 20, Adolf Hitler’s birthday.

The Binance symbol was supposed to represent spirituality in the Hindu and Buddhist religions — rather than the emblem of the German Nazi party which was abolished in 1945.

Binance has since removed the emoji and replaced it with a new one that looks more like a coin.

“Well that was obviously really embarrassing,” the company wrote on Twitter.

“We’re not sure how that emoji got through several layers of review without anyone noticing, but we immediately flagged the issue, pulled it down, and the new emoji design is being rolled out as we speak,” Binance said.

Binance was founded by the Chinese-Canadian entrepreneur Changpeng Zhao, the platform is the world’s largest digital currency exchange, with over  $18 billion in trading volumes daily, according to CoinGecko data.