Under the MBA, every showrunner must be a union writer, granting them more authority in the selection of their writing staff. Studios like Marvel have a diminished say in choosing their creative teams. To address this challenge, Marvel is adopting a new strategy by focusing on high-quality content.
Disney Marvel to focus on Quality
Instead of creating numerous pilots and gauging audience responses, the studio will now invest in fully developing the entire series before unveiling them to the world. This approach demands a significant shift in hiring practices.
Marvel’s plan revolves around hiring only experienced writers and producers. This shift suggests that the studio may prioritize extensive experience over diversity in staffing, foregoing considerations such as age, gender, background, and ethnicity in favor of those who have a track record of producing successful TV shows.
In essence, the WGA agreement places the responsibility of hiring primarily on the union showrunners, prompting Marvel to focus on selecting showrunners who are wholly dedicated to curating the best talent in the industry.
