As the "Barbie" movie takes center stage, the marketing blitz and inventive collaborations with over 100 brands have transformed the globe into a pink-hued wonderland. The world has been swept up in a phenomenon known as "Barbiemania." 

The iconic doll's influence has transcended generations and borders. And is spinning into a multitude of creative and sometimes bizarre trends. 

Parent company Mattel has orchestrated a product marketing spectacle ahead of the U.S. release of the "Barbie" movie.

 From pink benches at bus stops to pink clothing showcased in store windows, the brand's distinctive color palette has been omnipresent. The inventive partnerships span industries, with Microsoft's Xbox offering a limited-edition Barbie console series. HGTV is hosting the immersive Barbie Dreamhouse Challenge. 

Retail giant Bloomingdale's joined the frenzy, launching a Barbie Dreamhouse popup shop featuring themed merchandise at its Manhattan and Los Angeles locations.

The profound impact of this marketing extravaganza is evident not only in brand visibility but also in potential profits. The surge of merchandise sales is poised to rival the staggering $1 billion in revenue generated by the movie within just three weeks of its July release. And Greta Gerwig solidified her place in history as the first female solo director to achieve this milestone.

Reflecting the cultural fascination with the film, Mattel has unveiled a limited-edition doll modeled after Kate McKinnon's "Weird Barbie" character from Greta Gerwig's directorial masterpiece. 

Adorned in a vibrant pink dress with puffy sleeves and distinctive green snakeskin boots, the doll exudes the quirky charm of its on-screen inspiration. Mattel has meticulously designed the doll's appearance, incorporating "short tousled hair" and subtle markings on the face to evoke the essence of a well-loved plaything.

This doll is just one small part of a broader product collection inspired by the movie's success. 

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Barbiemania is dolls, cars, games and even coffins

The collection showcases fresh ensembles sported by Ken and Barbie in the film, along with a captivating 4-pack of Hot Wheels Corvettes inspired by the couple's cinematic automobiles. 

The trend continues to turn the globe pink as new merchandise hits the shelves. 

In El Salvador, a funeral home has embraced the infatuation by offering pink Barbie coffins adorned with photos in the linings. This concept allows individuals to carry their fandom for Barbie beyond the realms of life.

 The pink metal coffins, embellished with images of the beloved character, cater to a unique demand for a touch of Barbie-inspired elegance even in the most somber of circumstances.

Latin America witnessed a slew of imaginative expressions, from pink-colored tacos and planes bearing the Barbie logo to Barbie-themed political protests.

 In a poignant tribute, a Mexican woman sewed doll outfits to create a "Searching Mother" Barbie, symbolizing the tireless efforts of volunteers scouring Mexico's terrain for traces of their missing loved ones.

From extraordinary marketing endeavors to the creation of an array of themed experiences, the global fascination with Barbie is a testament to the doll's enduring cultural impact. As "Barbiemania" continues to captivate hearts and minds across the world, pop culture is definitely trending pink.