Emoji Movie and Dark Tower vs. Rotten Tomatoes – Preventing The Next Avoidable Bad Movie

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The folks behind the Emoji movie appeared to have it all figured out.  The way to avoid being damaged by a negative review on Rotten Tomatoes was to eliminate early screenings so that reviews wouldn’t go up on time to damage attendance.  When reviews did go up the movie got a 6% score suggesting it was really bad and that folks probably wouldn’t be seeing it this weekend.  So great, the executives managing the marketing of the movie could get a bunch of folks to pay money to see a movie they didn’t like.  Good for them?

Now marketing typically doesn’t have a ton to do with the creation of the movie so they did do their jobs, but it likely is hard to feel good about ripping off a bunch of parents who just wanted to take their kids to a nice movie.   If you’ve taken children to a movie it is bad enough without the movie also sucking.

If you know the movie is bad, why not send it back and make it better?  (In this case it is animated so it isn’t like you must wait for weather or get new on-location permissions and voices can be re-taped at any audio studio).