Powering the Global Sports Ecosystem
Genius Sports operates as an official data, technology and broadcast partner across more than 150 countries, serving over 1,000 sports organizations including the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, Coca-Cola, EA Sports, CBS, NBC and ESPN.
Leveraging artificial intelligence, computer vision and big data, the company delivers augmented broadcasts, automated officiating tools, immersive betting products and personalized marketing activations.
Legend, founded more than 20 years ago, powers over 25 sports and gaming brands with a team of more than 800 employees. It positions itself as a next-generation player experience platform, blending marketing technology and data to make sports engagement faster, smarter and more interactive.
With this acquisition, Genius Sports is not just buying traffic — it is staking a claim on the very moments when fans lean forward, wallets ready, eyes locked on the action.
