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America February 5, 2026 5 mins read

Genius Sports to Acquire Legend in $1.2B Bet on Fan Attention

America ı By Rihem Akkouche

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Genius Sports to acquire Legend

Financial Outlook: Growth in High Gear

Genius Sports released preliminary, unaudited estimates for fiscal year 2025, reporting:

  • Group Revenue of $669 million, up 31% year over year

  • Group Adjusted EBITDA of $136 million, up 59% year over year

  • Adjusted EBITDA margin of 20%

  • Cash and cash equivalents of $281 million

On a standalone basis, the company expects 2026 revenue of approximately $810 million to $820 million and Adjusted EBITDA of $180 million to $190 million. At the midpoint, that reflects revenue growth of 22% and EBITDA growth of 36%, with margins rising to 23%.

With Legend integrated, the combined company projects 2026 pro forma revenue of roughly $1.1 billion and Adjusted EBITDA between $320 million and $330 million, with free cash flow conversion near 50%.

Looking further ahead, Genius Sports set ambitious 2028 targets:

  • Group Revenue of $1.6 billion, implying about 21% CAGR from 2026

  • Adjusted EBITDA margin near 35%

  • Free cash flow conversion of at least 60%

The company said the acquisition is expected to be immediately accretive to Group Adjusted EBITDA margins and free cash flow conversion while maintaining at least 20% Group Revenue CAGR through 2028.

Definitions and Disclosures

Genius Sports emphasized that Adjusted EBITDA, Adjusted EBITDA margin, Free Cash Flow and Free Cash Flow Conversion are non-GAAP measures. Adjusted EBITDA excludes items such as stock-based compensation, litigation costs, transaction expenses and foreign currency gains or losses.

Free Cash Flow is defined as Adjusted EBITDA minus capitalized software costs, property and equipment purchases, changes in working capital and taxes. These measures, the company said, are used internally to assess core operating performance and are not substitutes for GAAP metrics.

Forward-looking statements in the announcement include projections about closing timelines, integration, financial performance and synergies. The company cautioned that risks — including regulatory approvals, financing conditions, integration challenges, litigation, market volatility, inflation, interest rates and broader macroeconomic factors — could cause actual results to differ materially.

Projected combined financial information has not been prepared in accordance with Regulation S-X pro forma standards, and independent auditors have not reviewed or audited those projections.

Powering the Global Sports Ecosystem

Genius Sports operates as an official data, technology and broadcast partner across more than 150 countries, serving over 1,000 sports organizations including the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, Coca-Cola, EA Sports, CBS, NBC and ESPN.

Leveraging artificial intelligence, computer vision and big data, the company delivers augmented broadcasts, automated officiating tools, immersive betting products and personalized marketing activations.

Legend, founded more than 20 years ago, powers over 25 sports and gaming brands with a team of more than 800 employees. It positions itself as a next-generation player experience platform, blending marketing technology and data to make sports engagement faster, smarter and more interactive.

With this acquisition, Genius Sports is not just buying traffic — it is staking a claim on the very moments when fans lean forward, wallets ready, eyes locked on the action.

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