He emphasized that Google employs real-time ad quality signals to determine if users are present and paying attention, which helps in deciding whether to serve a video ad.
Renaud added that Google diligently monitors adherence to its policies and took action against over 143,000 websites in violation of those policies last year.
In light of the Adalytics’ report, it is expected that there will be controversy regarding Google’s advertising practices. And there may be a shake-up within the digital advertising industry.
