Google’s contracts for preferred search placement are a focal point of the Justice Department’s case. These agreements, including a staggering estimated $15 to $20 billion annual payment to Apple, have secured Google’s prime position.
However, users have the option to switch to other search engines, although this process is often cumbersome and rarely pursued. This is the very reason Google is willing to invest so much to maintain its privileged status.
Should the ruling go against Google, experts speculate that a likely remedy would require smartphones and web browsers to present users with a variety of search engine choices during the setup process.
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A similar approach has been implemented in Europe, yet Google remains the preferred choice for many users. Whether due to superior quality or brand trust, the allure of Google’s search capabilities remains strong.
Microsoft’s CEO, Satya Nadella, noted during the trial that Google has an almost hypnotic hold on users, equating Google searches with daily routines like brushing teeth.
