The only way to alter this habit, he suggested, is by changing the default setting. As long as the ruling allows competitors to pay for the default search engine slot, Microsoft could position Bing as the default choice.
Eddy Cue a Sr. Vice-President at Apple Eddy Cue defended the company’s choice of Google as the iPhone’s preferred search engine. He emphasized that it offers the best experience for customers.
Speculation arises that if Apple is barred from using Google as the default, it may leverage its substantial resources to develop an in-house search technology.
Default Device Settings Issues
A blanket ban on default search agreements could have far-reaching effects.
It might disrupt highly profitable deals for companies like Apple and Verizon. This could potentially lead to increased prices for other popular products, impacting consumers in unexpected ways.
Despite the disruption, Google might maintain its dominance if users continue to actively select it, allowing the company to divert billions to other areas.
