Lawsuit Erupts as Steve Madden Challenges Adidas Over Iconic Three-Stripe Trademark

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  • Brands may need to rethink their approach to design and branding.
  • Smaller designers could find it harder (or easier) to navigate the crowded field of sneaker design.
  • Consumers might see greater variety—or less—depending on the court’s ruling.

What Happens Next?

As legal teams square off, the fashion world is watching. Will the court draw a hard line in favor of protecting iconic trademarks? Or will it side with the argument that stripes, in their many forms, belong to everyone?

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