According to the release, DiDonato had “more than 35 years of experience leading companies through complex financial and operational transformations.”
As part of the restructuring, Gene Bukovi was elevated to the position of Chief Operating Officer.
Owoc sidelined
Owoc responded to the ouster by emailing all Company personnel with an update entitled “HOSTILE TAKEOVER – MEG AND JACK FIRED!”
Before starting Bang Owoc had a career in CPG and supplements. He often spoke at industry events, wrote a book, and always had something to say. Owoc’s personality and management style were core elements of the brand’s identity.
Owoc was his baby. And VPX was financing the operation.
When things started to unravel, Bang was the third-largest energy drink behind Red Bull and Monster. And it added another income stream with a successful new wave of workout-oriented, high-caffeine beverages.
But the problem was that Owoc’s approach may have also contributed to the legal mess that forced VPX to file for bankruptcy.
