The Phoenix facility can produce about 15% of Monster’s U.S. volumes and help it supply a larger portion of the company’s West Coast production needs.
Monster, Bang, and Coca-Cola Energy
Prior to Monster’s lawsuits, Bang was a fast-growing competitor to Monster. In 2015 sales at Bang amounted to 6.1 million cases. The sales volume of Bang energy drinks in the United States peaked in 2021 at 47.1 million 192-ounce cases.
According to the legal docs Bang’s market share was 2.6% of the U.S. energy drink category compared to Monster’s 35.1% share.
In 2022, Monster Beverage’s global net sales amounted to nearly 6.3 billion U.S. dollars. The beverage company’s net sales increased with each consecutive year since 2008 when the numbers stood at an estimated one billion U.S. dollars.
Monster Beverage is an American Beverage company, headquartered in Corona, California.
Monster’s most popular product is an energy drink named Monster Energy. Also sold under the brand are Espresso Monster, Monster Rehab, and Monster Dragon Tea, which is a tea-based energy drink.
