Coke bought a 16.7% stake in Monster in 2015. And they also have a distribution agreement with Monster in both the US and Canada.
Coke attempted to enter the marketplace with Coca-Cola Energy which went into the U.S. market in January 2020. Sales were terrible. And it was pulled from the shelves in mid-2021.
Monster’s bid to buy Bang seems like a winding road at this point. But it’s only been 18 months since the devastating lawsuits were filed. It’s only been less than a year since the initial bankruptcy. And just 4 months ago that Owoc claimed a “hostile takeover” of Bang was kicking him to the curb.
