If on the other hand the baby seems to be looking at the writing, our gaze naturally follows the baby to see what he/she is looking at. This type of subtle change to a commercial may mean the difference between a memorable ad and one that doesn’t last in our mind.
The Importance of Presentation
If we take a moment to think about some of our favorite products, we’ll probably see an image of their packaging in our minds. In many cases, the packaging had a part to play in our purchase decision on the subconscious level. The world’s leading manufacturers are well aware of this and use it to their advantage.
Why do we choose one bag of potato chips over another? Flavor certainly plays a part, but what if we’ve never tried that flavor before? Powerful packaging can be a difference maker in our decision. Companies such as Procter & Gamble and Frito-Lay have researched the importance of packaging and they’ve used those results when creating their final product.
A Colorful World
Research has found that colors can have a strong influence on our perception and emotional response. That’s why marketers pay close attention to the colors being used in their products. Bright colors like pink, yellow, and orange usually put us in a positive mood, but black and grey may have the opposite effect. Marketers help manufacturers to identify the best colors to use with their products.
