In a blog post, Meta explained how the feature works: “Meta AI will ‘remember’ details such as food allergies or dietary restrictions to recommend suitable recipes.” Other examples include suggesting weekend activities based on user location and interests derived from specific Reels or other content they’ve interacted with.
This functionality is currently being rolled out in the U.S. and Canada. Users will have access to the memories Meta AI stores about them, with the option to delete specific details if desired.
When questioned about the types of data Meta AI uses for recommendations, a company spokesperson pointed to its Help Center. “Other information from your profile like your age and gender, and interests based on your activity across our products, such as the types of content, including ads, you view or interact with and how you interact with it, may be used to help personalize your interactions with AI,” the spokesperson explained.
Rising Competition: China’s DeepSeek
Meta’s advancements in AI come amidst rising competition from China’s DeepSeek, an open-source AI assistant that has quickly become the top app in Apple’s App Store. Developed with a modest budget of less than $6 million, DeepSeek’s popularity has rattled investors and industry leaders.
