Medier, however, strongly disputes these claims. The company argues that Tyson’s true motivation for terminating the deal was to avoid attending a PR event in Amsterdam—an event that clashed with his scheduled fight against Jake Paul in Texas. Tyson was reportedly set to fight Paul on July 20, but that date was rescheduled for November 15 after Tyson suffered an ulcer flare-up during a flight.
Dispute Over Marketing Approval
The lawsuit details further grievances over Tyson’s refusal to approve promotional content. Medier claims that Tyson was unwilling to assist in promoting the Rabona brand, a betting and gaming service that he had agreed to endorse. According to the lawsuit, Tyson’s reasons for halting the deal stemmed from the unauthorized use of his name and likeness on marketing platforms, including social media accounts such as Instagram, Twitch, Kick, and TikTok.
While Tyson’s legal team insists that these platforms exceeded the deal’s restrictions, Medier maintains that the content shared on these channels did not warrant such drastic action. The brand manager contends that the social media posts were not major promotional efforts and that they did not require Tyson’s explicit approval to be valid.
The Global Fallout of Tyson’s Fight with Paul
The legal drama surrounding Tyson’s fight with Jake Paul goes beyond the Medier lawsuit. Earlier court filings indicate that the much-anticipated event, which saw Tyson lose to Paul, attracted a staggering 108 million live viewers globally. The fight, streamed to 60 million households in the U.S. alone, was a significant draw for Netflix. However, not all was smooth sailing during the broadcast. In November, Netflix was hit with a proposed class action in Florida over streaming glitches that interrupted the highly anticipated match.
What’s Next?
Representatives from both Tyson and Medier were unavailable for comment at the time of the lawsuit’s filing. Tyson and his company Tyrannic LLC are being represented by Bird & Bird LLP, while Medier’s legal team is led by Ali Sinai of Selborne Chambers, instructed by Gerard Cukier of Keystone Law. As this legal battle unfolds, it remains to be seen whether Tyson’s reputation, as well as the fate of his licensing deals, will emerge unscathed.
