This explanation provides a great example of how to recognize a good broker and also how to identify a mediocre one. In any type of sales job it’s much easier to simply go along with a client’s desires rather than giving them what they really need. It takes a different type of mentality to tell them what they need to hear and many brokers are either unwilling or unable to adopt this philosophy.
When you look at hard numbers you can really get a clear picture of how effective a given real estate agency really is. In this book there’s a strong focus on the sale price to list price, as well as the average days on the market. The JRS Realty Group out performs the industry average by a wide margin. A typical agent achieves about 92% of the seller’s asking price on most sales – The JRS Realty Group consistently sells homes for 98.5% of the asking price. That can mean thousands of dollars in the pocket of the seller. They achieve this by following the guidelines in section two of this book on a regular basis.
