Netflix’s ad-supported subscription tier is two times cheaper than the standard plan, according to a new report.
Bloomberg reported that Netflix plans to charge $7 to $9 per month for ad-supported viewing late Friday. In the new tier, Netflix aims to air four minutes of commercials per hour, before and during programs but not after, Bloomberg reported, citing people familiar with firm’s plans.
The Standard option, Netflix’s most popular subscription, currently costs $15.49 per month. Its Basic plan is $9.99 a month, and the Premium tier — which includes high-definition features — costs $19.99.
Netflix co-CEO Reed Hastings had said in April that they were considering adding an ad-supported plan after being famously ad-free for years.
“Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription,” he said at the time. “But as much as I am a fan of that, I am a bigger fan of consumer choice, and allowing consumers who would like to have a lower price and are advertising-tolerant to get what they want makes a lot of sense.”