From Hollywood Talks to Brazilian Deals
By 2016, Miller—then at Warner Brothers—connected Wild with two producers negotiating with Gullane on a Senna project. Convinced by Miller that Gullane’s drafts were “poorly written,” Wild shared his treatment to help improve the production. What followed, he claims, was a web of false promises and silent deals.
Gullane producer Gabriel Lacerda later told Wild that Senna’s family “loved the treatment” and suggested turning the idea into a limited television series rather than a feature film. Wild says he then wrote 11 episodes titled Built For Speed: Senna and sent the first three episodes to Lacerda in 2017, followed by the remainder while negotiations continued.
Silence, Secrecy, and a Familiar Series
Wild recounts that after years of discussions—and even meetings with Senna’s niece, Bianca Senna—communication abruptly stopped on April 3, 2019. Soon after, he discovered that Gullane had been secretly developing its own project with Netflix, which would later emerge as the Netflix Formula 1 Senna Series.
Released in November 2024, Netflix’s Senna allegedly bears “substantial similarities” to Wild’s Built For Speed: Senna, even incorporating fictitious characters and storylines that Wild claims to have invented.
