A good cigar, a straight razor shave, sipping a good scotch. There are some rites of manhood that are timeless, and universal. Purchasing a custom suit is among these rites. With the advent and popularity of online discount tailors like Indochino and iTailor, this process has become less personal and more automated. Gone are the days of the local haberdasher, the mahogany showrooms, and the personal touch provided by experienced tailors. The custom suit has been reduced to an algorithm.
Randall Mills, a native Floridian, is seeking to change that. As a young professional that needed to dress to impress, Mills wasn’t satisfied with the options available to him, feeling that they constrained him and didn’t allow him to stand out. Inspired by the style and class of his grandfather, Howard Mills, Randy set out to create a product line that would restore the prestige of the custom suit and give men the ability to express themselves and look dapper at the same time. The result was the SilverFox Label.
