The team’s name was selected through fan engagement, highlighting the connection between the franchise and its community.
Tempo president Teresa Resch emphasized the importance of fan involvement:
“We want that to be the story of Canada. We want to be a story of our fans. We want to be a story of all the people, not just a group of creatives sitting in a room. So, it was really important every step of the process that we included not just a lot of people, but people who care, people who are passionate [and] people who have different perspectives.”
The team will begin play in 2026 at the Coca-Cola Coliseum. And is set to host additional games in Montreal and Vancouver.
The Tempo will be joined by a yet-to-be-named Portland franchise as part of the WNBA’s expansion efforts.
Williams’ Will Shape Team’s Identity
Williams will actively contribute to Tempo’s branding and merchandising. She will be involved in future jersey designs and merchandise collaborations, ensuring the team’s visual identity aligns with its mission.