Slack Shares Surge 50 Percent in Trading Debut

Slackt direct listing NYSE
Source: NYSE Twitter/ screenshot from video

The stock price of Slack Technologies surged 50 percent in its market debut on Thursday. Instead of going public through an initial public offering (IPO), Slack opted direct listing, giving its existing shareholders the opportunity to sell their shares on the stock market. It will not receive any proceeds from the sale of WORK shares by its stockholders.

Slack listed its Class A common stock on the New York Stock Exchange (NYSE) under the symbol WORK. On Wednesday night, the stock market set the reference price for the stock at $26 per share.

During its trading debut, Slack (WORK) shares traded as much as $42 each and settled at $38.62, up 48.54 percent. After-hours, the stock gained additional 1.97 percent to $39.38 per share, bringing Slack’s market cap at around $19.5 billion.

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Slack CEO believes the company’s platform will replace e-mail

Prior to the trading debut, Slack Co-founder and CEO Stewart Butterfield told CNBC’s Andrew Ross Sorkin that people will stop using the conventional e-mail over the next seven years.

He said, “Inside our companies, I think that’s happening faster and faster. Over the next few years, certainly over the next five to seven years, we’ll see a faster change.” He added, “Everyone will choose this [referring to Slack platform], which allows companies set up public and private channels for employees collaborate and send direct messages with each other.

In its Form-S1 filing with the Securities and Exchange Commission (SEC), the company disclosed that it had more than 10 million daily active users as of January 31, 2019.

“Ultimately, Slack is more than email replacement. It is a new layer of technology that brings together people, applications, and data. Just as an operating system coordinates the flow of information and resources of a computer in a centralized fashion, using Slack inside an organization creates a hub into which critical business information flows, is acted upon and transformed, and is then quickly routed to its desired destination,” according to the company in its regulatory filing.