Snapchat Pays $1 Million to its Content Creators Daily, Some are Becoming Millionaires

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 “Originally I just did it for more exposure, I wasn’t quite sure how much money was in there,” said Alberto, a content creator of two years. He snapped a quick video with his girlfriend at dinner one night, posted it, and didn’t think much of it. Two weeks later, he got a notification that the video had made him $94,000.

“When the first check came in from Snap, I thought it was a typo,” he said. Since then, he’s been working to post 20 to 40 videos daily. Under the handle @evanthecardguy where he has 111,000 subscribers. He says that as of March 18 he’s made around $900,000 from his videos, where he does magic tricks, challenges. And “basically anything that fits sort of a game show hype.”

In the interview with CNBC, Alberto added that he tattooed the company’s logo on his ankle since his Snapchat earnings will help him buy his first house. 

 “This is such an awesome opportunity I’m trying to make the most of it,” he added. 

Snapchat is Turning Creators into Millionaires 

According to Snap, “several” content creators have turned into millionaires thanks to the Spotlight feature. In a statement, Snapchat said that Spotlight will soon be introduced in India, Mexico, and Brazil.