According to Snapchat CEO Evan Spiegel, it’s a bet that AI chatbots will increasingly become a part of everyday life for more people. And the integrated technology will be “an awesome creative tool.”
Meanwhile, Microsoft and Google integrated generative AI into their search engines.
The My AI chatbot was developed to help users with a variety of tasks. Including “answering queries, making recommendations, creating material, and assisting with language translation.”
Snapchat launched the feature for the app’s more than 3 million Snapchat+ paid subscribers in February.
It released its AI chatbot to all of Snapchat’s 750 million monthly users for free, a move that comes less than two months after the OpenAI-powered bot was made available to Snapchat+.
The social media platform gave directions on how to add it to group chats. The functions let people change the look and name of their bot with a custom Bitmoji avatar.
My AI has the ability to recommend AR filters to use in Snapchat’s camera or places to visit from the app’s map tab. And enables users to visually message and receive generated responses from the chatbot.
